Educart Claims to be Developing both B2B and B2C Business Models as it Seeks to Expand its Publishing Methods

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on Dec 06, 2023

Educart Claims to be Developing both B2B and B2C Business Models as it Seeks to Expand its Publishing Methods | Frontlist

Educart claims to collaborate with prominent educators in the tech industry in its marketing. It promises to work with well-known professionals.

Educart, a publishing business with over four decades of experience, declares its dedication to developing educational resources. The company specialised in releasing books and sample papers for kids ranging from kindergarten to K-12 in a variety of areas. Educart also claims to provide sample papers for other entrance exams, including the Common University Entrance Test (CUET), Union Public Service Commission (UPSC), Joint Entrance Examination (JEE), and government tests such as Bank and Railways. Educart's managing director, Ripul Agrawal, told FE Education. "Our primary focus is on academic levels from 9th to 12th grade, with a particular emphasis on the board exam segment and the National Eligibility Cumulative Entrance Test (NEET)." Our publications are available for purchase across India. We work with over 1.5 lakh educators across the country to provide them with regular book shipments. "These educators incorporate our practise and reference materials into their daily classroom instruction, contributing to students' day-to-day learning experiences," he said.

Educart promises to use a hybrid method that includes both business-to-business (B2B) and business-to-consumer (B2C) models. The company claims direct involvement with teachers from various schools, while also facilitating mass orders from schools directly. Notably, Educart highlights the importance of not partnering with any single school or organisation. Instead, it claims to have established an indirect partnership approach in which demand is built organically through instructor recommendations of their books to students. "We do not currently have an ed-tech product in our portfolio, our engagement aligns with the K-12 segment, acknowledging the significance of technology in the primary and secondary education space," Agrawal said in a press release.

Educart claims to collaborate with prominent educators in the tech industry in its marketing. It promises to collaborate with well-known professionals affiliated with platforms such as Vedantu, Unacademy, and independent instructors on YouTube, many of whom have subscriber numbers in excess of 10 million. These educators write books and contribute their expertise to the information provided by Educart.

"Despite our absence in the ed-tech product realm, our collaborative efforts with top educators underscore our commitment to delivering high-quality educational materials to students through traditional book formats," stated the company's CEO.

Surprisingly, the company claims to have sent roughly 10-15 lakh free books to teachers. The goal of this effort is to provide teachers with high-quality educational materials that are specifically curated for each academic year. It is claimed that educators prefer to interact with a physical book at their own pace rather than adjusting to an ed-tech product that may need a change in their established workflow. "The goal of providing these complementary resources is to provide educators with optimal tools to enrich their students' learning experiences." "We get over 2,000 messages from teachers every day, 2,000 book reviews on Amazon and Flipkart, and 10,000 YouTube comments praising Educart books for their effectiveness in helping students," he said.